I believe the story on the back of the bottle used words like “nuked all day in the sun” and “scaly lizard” to explain the need that drove them to create their product. One of my favorite branding stories of all time is for a product called Solar Recover. And a great story doesn’t have to be dramatic, just genuine. The great thing about passion is that it's infectious. Instead pursue the things you love doing, and then do them so well that people can’t take their eyes off of you.” - Maya Angelou “You can only become truly accomplished at something you love. Once you find an answer that speaks to your soul, the next question should be, “What am I waiting for?” Find your story. If a paycheck is just a means to end, how do you know when you’ve reached it? Is it after five years? 10? Or when you finally make a down payment on a house? The more material possessions you acquire - a car, a house, that timeshare in Vermont - the more that steady, safe paycheck becomes a crutch.
Don’t trade in the shackles of your corporate day job for a gilded cubicle of your own making. Businesses rarely make money right off the bat, so the dream of money alone will not be reason enough to see it through. If you aren't 100 percent committed to making your vision a reality, you won’t be impassioned enough to nurture your business through its inevitable growing pains. This is when your “why” becomes imperative. And while the freedom of not having anyone standing in your way can be invigorating, the stress of knowing there is no one to blame for any failures can be too much to bear. The freedom to chart your own path, the freedom to build what you want with the people you love.” - Andrew Wilkinson, Founder of MetaLab and FlowĪs the owner of your company, you can set your own targets and standards. “The siren call for many entrepreneurs isn’t money, it’s freedom. There’s a reason that career counselors across the country ask the same time-old question: "If money were no object, what would you do?" Money isn’t enough What is it that drives you? The reason probably isn’t money - at least it shouldn’t be. That freedom can come in many different forms: the freedom to make changes without waiting for corporate green lights, the freedom to offer a product or service that does business differently or maybe the literal freedom to actually make that dentist appointment once and for all.
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